Carla Ruiz-Mafe
Institution: University of Valencia
Country: Spain
-Associate Professor. University of Valencia.
-A productive scholar with 1 book and +>70 international publications. Citations in Google Scholar: 1,351; H-index=18; H10 index=23 (July, 2016).
-A visiting faculty and guest speaker at: University of North Carolina Wilmington, USA (2010; 2014), University of Glasgow, UK (2013;2014;2015), Lahti University of Applied Sciences, Finland (2012;2013); Hogeschool van Amsterdam (2014); University of Heillbronn, Germany (2015); University of Applied Sciences BFI Vienna (2016), University of Kolding, Denmark (2017), University of West London, UK (2017).
-Leader of several international research projects in Social media and Tourism, Mobile Marketing and Innovation in education
-Main research/teaching interests: online marketing, consumer behaviour, tourism marketing. Published in Industrial Management & Data Systems, Journal of Consumer Marketing, Online Information Review, Service Industries Journal, Internet Research, Journal of Air Transport Management, International Journal of Mobile Communications, Journal of Services Management, etc..
-Associate editor of Electronic Commerce Research and Applications and Guest editor of Online Information Review. EAB of 3 international journals.
-A reviewer of 20+ leading management & marketing journals and conferences
-A productive scholar with 1 book and +>70 international publications. Citations in Google Scholar: 1,351; H-index=18; H10 index=23 (July, 2016).
-A visiting faculty and guest speaker at: University of North Carolina Wilmington, USA (2010; 2014), University of Glasgow, UK (2013;2014;2015), Lahti University of Applied Sciences, Finland (2012;2013); Hogeschool van Amsterdam (2014); University of Heillbronn, Germany (2015); University of Applied Sciences BFI Vienna (2016), University of Kolding, Denmark (2017), University of West London, UK (2017).
-Leader of several international research projects in Social media and Tourism, Mobile Marketing and Innovation in education
-Main research/teaching interests: online marketing, consumer behaviour, tourism marketing. Published in Industrial Management & Data Systems, Journal of Consumer Marketing, Online Information Review, Service Industries Journal, Internet Research, Journal of Air Transport Management, International Journal of Mobile Communications, Journal of Services Management, etc..
-Associate editor of Electronic Commerce Research and Applications and Guest editor of Online Information Review. EAB of 3 international journals.
-A reviewer of 20+ leading management & marketing journals and conferences