Artificial Intelligence (AI) offers transformative possibilities for enhancing language learning, acting as a virtual student, expert, and creative companion (Skrabut, 2023). This study explores AI-driven approaches to teaching Business German within Languages for Specific Purposes (LSP), immersing learners in specialized language and cultural contexts. AI technologies provide personalized learning experiences, offering real-time feedback, continuous practice, and customized learning paths. As Sullivan et al. (2023) emphasize, AI presents clear opportunities to improve student outcomes and increase accessibility, enabling flexible, self-paced language engagement. Son, Ruzic, and Philpott (2023) provide a comprehensive review of AI technologies in language education. They highlight the growing role of AI in second and foreign language instruction and advocate for more deliberate and effective implementation to maximize its pedagogical impact.
The study investigates how AI can enhance essential business competencies, such as negotiation, professional communication, and intercultural skills, by adjusting the complexity of learning scenarios to meet learners' needs. AI-driven tools like ChatGPT provide conversational practice and simulate authentic interactions, accelerating language acquisition. The potential for AI to revolutionize LSP instruction is substantial, particularly in Business German, where intercultural communication, negotiation, and specialized vocabulary are critical for professional success. This study employs content analysis to assess both the pedagogical potential of AI in Business German instruction and the specific quality and performance of ChatGPT.
Keywords: Artificial Intelligence (AI), Languages for Specific Purposes (LSP), Business German, Content Analysis
REFERENCES
1] Skrabut, S. (2023). 80 ways to use ChatGPT in the classroom: Using AI to enhance teaching and learning. Stan Skrabut Ed.D.
[2] Sullivan, M., Kelly, A., & MacLaughlan, P. (2023). ChatGPT in higher education: Consideration for academic integrity and student learning. Journal of Applied Learning & Teaching, 6(1). http://journals.sfu.ca/jalt/index.php/jalt/index">http://journals.sfu.ca/jalt/index.php/jalt/index
[3] Son, J.-B., Ruzic, N. K., & Philpott, A. (2023). Artificial intelligence technologies and applications for language learning and teaching. Journal of China Computer-Assisted Language Learning. https://doi.org/10.1515/jccall-2023-0015