Innovation in Language Learning

English language teaching has become very important because of the global status of English and people all over the world are learning this language (Mackey, 2002). As English being the lingua franca of business, Business English as a sub-branch of English for Specific Purposes, has attracted increasing interest and awareness with the enormous and unprecedented expansion in economic activities on an international scale. Faster economic globalization is going hand in hand with the growing use of English. The importance of English is not just how many people speak it but for what purpose it is used.

In Algeria, it is no longer feasible to think of business in exclusively regional or even national terms. The growth of multinational companies with offices throughout the world gave birth to the need and pressure of adopting a common lingua franca to facilitate communication and make it more practical for the people of various linguistic backgrounds.

The objectives of an ESP course should be identified based on the learners’ present and future needs. Target needs are determined by the needs of the target situation. The analysis will answer these questions: Why the language is used, the way the language is used, the content areas of the courses, the relationship between the learners and the time and the place where language will be used.

The university is responsible to provide individuals with necessary skills for their future occupation. Teachers of English at the Faculties of Economics and Management in Algeria need to provide courses which help students develop proper employability skills that will satisfy industries’ needs.

This study reveals the language skills required in the real working environment and attempts to bridge the gap between classroom learning and the real world.