Pixel International Conferences

This study is conducted to identify the women's awareness with shopping conception through her behavior during shopping to assess her necessary needs and her feelings with fully satisfaction as achieving her desires. Also this paper studies correlation between what women are doing and the supporting factors of the shopping process which is representing in the marketing mixture elements that provide the product or goods that women need, consumer, suitable price, promotion, and distribution which depends on communication channels that contribute in delivering these needs.

In order to achieve this objective, the study was conducted through a random sample selected from 250 of young women and women in the age group from 15 to 30 years, and this group was divided into four groups to identify knowledge, methods of practices and attitudes towards their needs and desires assessment. The results revealed 88.8% of the sample has good knowledge, and 96.7% of women concern with clothes which is suitable of customs and traditions during their shopping in addition to clothes which hide the disorder parts of body. Also the results revealed the attitudes of the sample during their shopping are directed to the markets which provide them variety of clothes sizes and comfort. The results also revealed that they prefer vatrina view with mannequin.

Results revealed also that there is statistically significant relation between knowledge and educational qualification, and the same result was proved for practices, however, this result revealed the statistical significant relation between positive and negative attitudes and age, educational qualification and labors. The study revealed statistically significant relation between knowledge, practices, and attitude, where 70% of the practices at middle and high have positive attitude. Regarding the practices, the study proved that 60% of the whole sample doesn't buy the recent fashion due to the economic status and income, and the entire sample read the brand card when they buy the clothes, that prove women's awareness and keenness on the type and specifications of clothes.  The study confirmed the validity of hypotheses with the results and the previous studies.