Pixel International Conferences

The main aim of teaching and training in business education on intellectual property /IP/ is provided by presenting to the students the matter of IP research in the following aspects: product and technological innovations, created in the company, and their protection as IP rights and business indicators as graphic design, logos and corporate symbols and logos and their protection as IP rights.

To fulfill  this aim the educational process includes: research for the protected innovations as patent /P/ or utility models /UM/ using the web sites: www.epo.org; research for the protected industrial design /ID/ in the product field using the web sites: www.bpo.org, www.oami.europa.eu и www.wipo.int/hague; research for the protected trade marks /TM/ on the web sites: www.bpo.org, www.oami.europa.eu и www.wipo.int/madrid.

Through IP research students can form and present well-founded IP strategy in aspects: opportunities for protection of new product or technological innovations as IP rights (P, UM, ID) and business indicators as graphic design, logos and corporate symbols and logos and their protection as IP rights (TM, ID) in counrty or abroad; identify strategies of the company in the field of IP protection; present active license agreements in the field of IP.

As a final result: students can form perspective variants of company IP strategy as a complex of product or technological innovations and business indicators as IP in the purpose of the strategic aim: to achieve sustainable competitive strategy on the market.

Keywords: intellectual property, patent, utility model, industrial design, trade mark