Pixel International Conferences

This conceptual paper proposes a formal incorporation of intuition in the creative process equation (the methodology applied to execute a task) in design education. It also understands intuition as a powerful and trustable tool, seen as a system that is built with foundations in assimilated knowledge from distinctive educational origins. Stemming from the field of graphic design, the discussion attempts to broader into other fields of learning, for instance art and communication. Definitions of the word ‘intuition’ are briefly presented in order to clarify theapproach taken here, as well as shield other depreciatory significances. This study also

presents the great contrast, the absence of intuition in the curriculum of formal education. To illustrate the benefits of this incorporation, I start from my own academic and professional experience, along with investigations and studies from academic literature. Additionally, I expatiate into art movements, in the search of features that could resemble the beliefs, as an attempt of outspreading the sphere where it could be implement. Altogether, with the aim of bringing to light this vast field often neglected. Having its origin, first as a personal perception and distress, and second as a result of several analyses also exploration of the matter. It was found reasonably recurrent, therefore a subject worth tackled and discussed.