This paper suggests a creative process' methodology approaching semiotics and heuristics studies, particularly in architecture. Understanding creative process as a forming-activity [formatività, it.] concept coined by Luigi Pareyson (1918-1991) in the Aesthetics field, this approach can be amplified to every knowledge area because it puts creation in a non-normative place, conceptualizing thought in a perspective of discovery and invention. In the contemporary context, it's important to conceive architecture as a multiple system where diverse languages, not always belonging to architecture's exclusive domain, allow the conformation of hybrid languages and introduce to other spatiality conceptions.
This “crossing borders” process as an intermedia concept finds a way in intersemiotic translation studies, especially developed by Julio Plaza (1938-2003) in the late 70’s in Brazil. Plaza's theories state that the
process of moving one language into another language modifies the system's structure and the work grows in quality (firstness, in Peirce’s categories). The intersemiotic approach as a method allows a
synchronic thought where there is no separation between seeing, reading and translating forms and objects. Therefore it reduces the gap between thinking and doing by stimulating students to reflect
about their own learning process (perceptive knowledge). At the same time, this work perspective leaves a discussion about genius, talent and authorship in architecture towards an idea of constant
experimentation in the making/doing process [operare, it.], freedom, autonomy and multiple possibilities to work with other media. This argument rests on a concept of architecture as a collaborative process between different disciplines and as an open field.
Keywords: Formativity Theory, Intersemiotic translation, creative process’ methodology.
Pixel International Conferences
