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The Future of Education 8th Edition 2018

Innovative Approach to Academic Training in Business Administration in the University of National and World Economy

Mariana Kuzmanova; Matilda Alexandrova; Atanas Atanassov

Abstract

The authors of this publication are longtime lecturers at the University of National and World Economy longstanding experienced in the field of research. The report discusses questions of present interest related to the training in the field of Business Administration at the aforementioned university. Special attention is devoted to the integration of the knowledge and skills that students are presumably to acquire within their training in subjects such as Change management, Crisis management, Project management and Statistics. The major idea is that the taught material should be enriched by incorporating the findings obtained within the implementation of the various research and development (R&D) conducted by the respective faculty staff. In this context it should be borne in mind that these results are both theoretical and methodological in nature, while at the same time they have method-related aspects and practical implications.  It should also be noted that the efforts have been targeted at setting up teams of lecturers comprising lecturers, doctoral students and undergraduate students, as well as representatives of business circles. Furthermore it should be highlighted that academic training in the field of Business Administration is also connected with a number of challenges. In the conditions of a dynamically changing business environment and the development of the knowledge-driven economy, priority should be given to the continued enrichment of the knowledge taught within the academic curricula. The increasing competition between the private and public universities and the steady decline in the number of applicants for university requires that the education institutions should offer up-to-date training that fully meets the needs of businesses. What is more, the crisis-related processes in the economy have required that business representatives should be increasingly demanding to university graduates with regard to the latter's knowledge and skills. Ultimately, the issue at stake pertains to improving the interaction between the faculty staff, doctoral students, undergraduates and postgraduates and employers.

Keywords: Business administration, innovative teaching, research praxis.

References:

[1] Kaplan, R. S., D. P. Norton, The Balanced Scorecard: translating strategy into action. Boston, Harvard Business School Press, 1996, p. 31.
[2] Neely, A., Business Performance Measurement. Unifying theories and integrating practice. S., "Classics and Style", 2001, p. 17.
[3] Neely, A, Business Performance Measurement. Unifying theories and integrating practice. "Classics and Style", 2001, chapter 3 and chapter 7.
[4] Kaplan, R. S., D. P. Norton, The Balanced Scorecard: translating strategy into action. Boston, Harvard Business School Press, 1996.
[5] Niven, P. R., Balanced Scorecard. Step-by-Step: Maximizing Performance and Maintaining Results Сбалансированная система показателей. Шаг за шагом. Максимальное повышение эффективности и закрепление полученых результатов. /Translated from English, Dnepropetrovsk: "Balance-Club", 2003, p.299, p.33.

 

Publication date: 2018/06/29
ISBN: 8833590208
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