Pixel International Conferences

Digital Library Directory > The Future of Education 8th Edition 2018
The Future of Education 8th Edition 2018

The Use of Innovative Tools for Teaching Entrepreneurship

Elisa Baraibar-Diez; María Odriozola; Ignacio Llorente; José Luis Fernández Sánchez

Abstract

The challenge of developing an “entrepreneurial mindset” exists in our courses of “Creation of Companies and Family Business” and “Setting Up Businesses” in the University of Cantabria. Especially when our students have different backgrounds (Business Administration Degree, Economics Degree, Labour Relations Degree, Erasmus students with several experiences and contexts…) and different future plans: only a few of them want to set up a company after finishing the degree. The question that arises is: How do we balance such a diverse audience?
Fortunately, there is available today a very broad compendium of pedagogies to teach entrepreneurship, given that it is a subject that is being promoted not only nationally but also at a European level. The use of different methodologies allows adapting the learning tools to the information we want to teach, so that advantages are clear. First, we consider that students are going to have a better follow-up of the course, acquiring different skills and abilities (teamwork, effective communication, better reading and summarizing skills), and they are going to be more motivated and engaged. Secondly, the use of different methodologies generates a greater dynamism in the classroom.
These are the methodologies we use in our courses: cooperative learning (students need to develop a business plan), jigsaw technique (increasing the reading comprehension and the ability to sum up), test of products or services (each team-member need to explain their project to other groups), entrepreneur fair (promoting the ability to attract customers), elevator pitch (promoting the ability to summarize and communicate the project), use of storytelling (promoting the knowledge of new attractive communication techniques) and social media (promoting and encouraging participation and networking).
It is precisely the combination of these methodologies, adapting them to the learning objectives, which favours the success of teaching entrepreneurship.

Keywords: Entrepreneurship, Teaching Entrepreneurship, Innovative teaching.

References:

[1] Al-Atabi, M., DeBoer, J. “Teaching entrepreneurship using Massive Open Online Course (MOOC)”, Technovation, 34(4), 2014, 261-264.
[2] Fayolle, A. (Ed), “Handbook of Research in Entrepreneurship Education, Volume 1. A General Perspective”, USA, Edward Elgar Publishing Limited, 2007.
[3] Kuratko, D.F., Morris, M.H., “Examining the Future Trajectory of Entrepreneurship”, Journal of Small Business Management, 56(1), 2018, 11-23. 
[4] Solomon, G.T., Duffy, S., Tarabishy, A., “The State of Entrepreneurship Education in the United States: a nationwide survey and analysis”, International Journal of Entrepreneurship Education, 1(1), 65-86.  
[5] Gibb, A., Price, A. “A Compendium of Pedagogies for Teaching Entrepreneurship”, International Entrepreneurship Educators Programme, 2º Edition, 2014.
[6] Samuel, A.B, Rahman, M.M “Innovative Teaching Methods and Entrepreneurship Education: A Review of Literature”, Journal of Research in Business, Economics and Management, 10(1), 2018, 1807-1813.
[7] Bennet, R., “Business lecturers’ perception of the nature of entrepreneurship”, International Journal of Entrepreneurship Behaviour and Research, 12(3), 2006, 165-188. 
[8] What is Cooperative Learning? Definition & Methods. Retrieved from https://study.com/academy/lesson/what-is-cooperative-learning-definition-lesson-methods.html  
[9] Jigsaw Technique. Teaching Toolkit Series of The University of Queenslane. Retrieved from http://www.uq.edu.au/teach/flipped-classroom/docs/FAB/FABJigsaw_Tipsheet.pdf 
[10] Baraibar-Diez, E., Odriozola, M.D., Fernández Sánchez, J.L., “Storytelling about CSR: Engaging Stakeholders through Storytelling about CSR”, CSR 2.0 and the New Era of Corporate Citizenship, IGI Global, 2016, 209.
[11] Martínez-Rodrigo, E., Raya-González, P.,“El microblogging en el proceso de enseñanza-aprendizaje. Una experiencia académica con Twitter”, Histoia y Comunicación Social, 18, 2013, 139-149. 
 

Publication date: 2018/06/29
ISBN: 8833590208
Pixel - Via Luigi Lanzi 12 - 50134 Firenze (FI) - VAT IT 05118710481
    Copyright © 2024 - All rights reserved

Privacy Policy

Webmaster: Pinzani.it