The article analyzes ways of overcoming the negative trends towards the human capital degradation in Russian regions and other Eastern European countries. It has been shown that technical universities located in small towns of the region should play an important role in the processes of solving the problem. The development of universities should be carried out in accordance with a specific strategy, the purpose of which is to train qualified specialists and students who will live and work in their own region in the future. Also presented is a set of requirements for such strategies, which are based on the idea of the institutional design of the University Technopolis. The purpose of the article is the formation of strategies for the development of universities and other higher education institutions, which should ensure the social needs. Information obtained as a result of research should be used to improve the theory and practice of strategic development of educational institutions of the regions. The research’s tasks are the analysis of the employees’ educational level at enterprises and business groups in the region; the analysis of the social role played by the technical university in the region; the application of the institutional approach to the development strategy of a technical university; the consideration of the technical university as part of the regional innovation system and the formation of its development strategy. It has been established that in order to overcome the unfavorable tendency, universities and other higher educational institutions should follow a special development strategy, the purpose of which is to train qualified specialists from local young people. This strategy should be based on the institutional design of the University Technopolis - the socio-economic system of the meso-level, in which students participate in the processes of generating new knowledge, and which is based on the principles of public-private partnership and the ideas of the triple helix concept. Such a technical university - Technopolis is part of the national innovation system and is integrated into the global educational space.
Keywords: Higher education, human capital, institutional designing, regional development, technopolis;
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