Pixel International Conferences

The paper suggests an overview of the options for deployment of appropriate methodological tools developed in the framework of the European Social Survey programme for the goals of contemporary instruction on Business Research Methods. This course provides specific knowledge and skills to students in Business Administration/Management programmes related to the design, organization, data collection, data analysis, and reporting of analytical results from business research activities. One of the major methodological approaches to primary data collection and analysis is the questionnaire survey method. Form this point of view, the methodological achievements of the European Social Survey, being a large scale European Research Infrastructure, can be utilized for the goals of teaching Business Research Methods in any of the main areas of its methodological knowledge: design and content of questionnaires, organization of data collection procedures (with specific focus on the sampling methods), conducting the data collection work (including the interviewing process), data processing, and preparation of survey data for statistical analysis. In any of these methodological subfields the achievements of the European Social Survey programme can be successfully implemented in order to provide a contemporary high standard of teaching Business Research Methods to Business Management students at all levels: undergraduate, graduate, and postgraduate.