The feelings and values that people develop in relation to their birthplace and residence place may be important factors in their involvement in pro-environmental behaviors; this is done if the attachment to the place meets the pragmatic criteria of an ecological functioning. The present study started from an analysis of the value system (air quality, water, landscape, tradition, food, tourism, warmth and hospitality of the locals) based on which is built the attachment of the inhabitants of a Romanian locality (Breb locality) with an ecotourism specific, as well as an analysis of the vulnerabilities perceived by them (placing garbage platforms near the houses, architectural coordinates, managing the bribe). The results of the study applied to a group of 150 people, indicate a very high level of attachment built on emotional foundations to the detriment of a pragmatic attachment, in which important eco-touristic resources such as water and air quality are not considered priorities by this peoples. In this sense, the ecological education can intervene with the informational and formative supplementation of the valid ecological criteria, which is addressed to those with the average educational level, who have shown the highest level of attachment to the place.
Keywords: Place attachment, water quality, resources.