The explosive development and the enormous opportunities offered by modern Information Technologies create real preconditions for expanding the possibilities for cultural communication between different countries, regional state structures and peoples, and for the effective realization of the processes related to the manifestation of their cultural diversity. In the context of the “information environment” phenomenon, innovative technologies can and should enhance their “presence” in the following areas:
Today, it is definitely accepted that an important sign of civilization of any state or community of countries is the formation of a policy not only for the preservation of cultural heritage, but also for its effective socialization, with the following obligatory goals: identification of cultural values, their physical protection and their socialization in contemporary societies.
This paper presents the results of a scientific research on the use of the “information environment” phenomenon as a universal model for cultural and historical heritage management. The PEST analysis performed by the research team gives us a reason to claim that the three main components of the information environment, namely: information funds, information technologies and the human factor, are most relevant to the structural and functional characteristics of the investigated matter. This fact immediately leads us to the concept of effective management of the cultural and historical heritage through the synthesis of a specific information model for its management.
Keywords: cultural heritage, 3D modelling, GIS mapping, digitalization, virtual reality, mixed reality.