Pixel International Conferences

The 21st century man is immersed in the information society at the heart of which stands information. His life is impossible in the absence of media - both traditional and new. Press, radio, television, social networks, the Internet, blogs function as a conglomerate of companies, mechanisms, organizations that are engaged in business relationships between people, business, management, information. The main actors in this world are journalists and their professionalism. In an information-driven global infrastructure, the role of the journalist, who by his or her knowledge and skills, social competence, ability to attract the attention of others, and create trust between himself and the audience, impacts individuals or groups, is increasingly important. Technological developments over the past two decades have contributed to this blurring of the boundaries between creators and consumers. Twenty years after the onset of the digital revolution, it is crucial to discuss the role of intellectual property rights, in particular copyright, of creativity and deserved renumeration of media content creators. The European Commission has introduced stricter rules on copyright, but this has not benefited creators. The lack of literacy with regard to copyright policy and intellectual property as a whole in the media field necessitates urgent discussions and education on the issues that lead to a systematic accumulation of knowledge and the formation of appropriate thinking and perception of media production. The modern man - the person of the 21st century who creates media content, needs a broader media education to include intellectual property. Collaboration between journalists, owners, and users of media content is an important area of protection for journalistic work and plays a key role in improving the effectiveness of their management. Dialogue is needed to build a stable media ecosystem so that all of them are informed about the applicable legal framework.

Keywords: media, journalism, intellectual property, copyright, the digital revolution.