Pixel International Conferences

In Syria, in the pre-war period, local and international organizations enjoyed an ideal environment of good legislative laws and growing consumer demands for different goods and services amidst economic openness to all countries of the world. While, in the post-war period, local and foreign organizations will compete together over many promising opportunities of reconstructions and investments. In order to succeed and work efficiently, all organizations need to raise and improve their level and practice of public relations as the most effective mean of organizing communication with their internal and external public. This requirement call management of organizations to understand the system which they work according to (if it is open or close), determine nature and characteristics of each category of their public (if public effectively process and request information on a particular issue) and anticipate activities of public relations in the light of their organizational behavior. This is the essence of this research.

Keywords: the war in Syria, communication programs, strategic communications, crisis PR.

References:

[1] Amegbe H., Owino J. and Kerubo O., Behavioural Responses to Corporate Image Building Through Social Media Advertising: A Study Among Nairobi Students // Journal of Creative Communications, 2017. – vol. 12, 3: pp. 223-238.
[2] Argenti P., Strategic Communication in the C-Suite // International Journal of Business Communication, 2017. – vol. 54, 2: pp. 146-160.
[3] Ewing  M. and Remund  D., Understanding and Addressing the Gaps: Generational Perspectives on Public Relations Leadership Development in the United States // Public Relations Inquiry, 2017. – vol. 6, 3: pp. 293-312.
[4] Grunig J. and. Dozier M., Excellent Public Relations and Effective Organizations, (3rd Ed.), London: Routledge, 2016. – 146 p.