Pixel International Conferences

The course is taught to students in their final year of bachelor study and aims for students to:

1. Acquire theoretical knowledge of the contemporary television industry in Bulgaria and the role of digital technologies in its development.
2. Acquire skills for solving practical cases.
3. Have media literacy regarding the recognition and use of official sources to obtain reliable information in practical cases.
4. Acquire and develop systemic learning, presentation and teamwork skills

Some of the activities involved in the learning process to achieve the above goals are:

1. Each of the topics presented to the students ends with the presentation of specific examples and case studies, in order for the students to get to know the practice and to be able to apply the lessons learned during the lecture in solving the cases.
2. As additional extracurricular work, students select relevant topics and case studies for discussion at the beginning of the next lecture. Students work in groups on the presented case studies, and then present the case to the other groups.
3. Particular attention in the course of the educational process is paid to the development of technologies and new business models incl. digital ones for the creation and distribution of television products. In the discussion, students identify their well-known business models. Divided into teams, each team presents to the others the specifics of the respective business model and the specifics of managing their intellectual property.
4. After studying the topics of the approved syllabus, the students have an exam testing their theoritical knowledge on the subject matters
5. In addition to the television industry, students also study disciplines regarding other creative industries. At one of the last lectures in Television business, when they have acquired theoretical knowledge in those other disciplines as well, students are divided into groups of 5 to 10 students. Each team works in a group activity: identifying the inter-industrial connections of the television with one of the following industries: music, film, publishing, telecommunications, software. The groups present their findings during the last class activity.

During the training the teacher monitors each student - the acquired and demonstrated knowledge, teamwork, presentation of ideas, cases and other project activities. On this basis, an assessment is formed, which enables the students who perform best during the semester to be exempted from the discipline exam with a high grade.

Keywords: Television industry, intellectual property, digital technologies, new business models, creative industries, teaching.

References:

[1] Papagalska, D., PhD Thesis ‘Business with Intellectual Property in the Television Industry, 2018
[2] Papagalska, D., Distribution of Television Products in a Digital Environment, Journal "Economic and social alternatives" 1/2019
[3] Borisova, V., Business with Intellectual Property in the Creative Industries, Compl. Stopnastvo, 2017.