Pixel International Conferences

Subject matter of this article is the education in intellectual property protection of business identifiers. Four educational models are presented in the article and the emphasis is placed on the protection of digital business identifiers as trademarks and industrial designs. Nowadays, when consumers are provided with a limitless variety of goods and services, companies are faced with the challenge to establish a stable market position, to build consumer trust and loyalty. Higher demand and fierce competition lead to price reduction, which requires from a company to differentiate itself from the other companies on the market and to build a positive corporate image, especially in the digital market. One of the prerequisites for success in a state of globalization is the development of a successful strategy for digital business identification by means of a strong trademark and original industrial designs and their proper management. Business identifiers are key means for formation of corporate identity and differentiates a company from its competitors. Moreover, is has been revealed in the article that building of digital competitiveness is a result of IP protection of business identifiers. On its part, intellectual property as a practical tool outlines the scope of protection of business identifiers, the roles and responsibilities of the participants and the consequences of potential violations. The registration of digital business identifiers as trademarks and industrial designs is not only a mechanism for protection and stimulation of creativity, but also a mean that guarantees investments and market advantages. The above-mentioned educational models are presented in the course “Business Identifiers” before students in Master Degree.

Keywords: Educational model, intellectual property rights, digital competitiveness, business identifiers, trademarks, industrial designs.

References:

[1] Markova, M., „Intellectual property in company business identifiers“. // Intellectual property – a key for success, creativeness and innovations, 2015, p. 97 – 113., ISBN: 978-619-185-160-7
[2] Todorova, S., “Combined protection of company business identifiers through industrial property objects”, „Net Science“ ISSN: 2535-1362, v. 3/2018 г.