Education theory and practice of art have grown up. The participants of educational programs define the main purpose and value as the development of their own creativity and a feeling of fullness of life. Experimental studies of the experience of art perception using exhibits of The State Hermitage Museum were carried out (2011 – 2018). We aimed to study how emotions are reflected in the bodily reactions as a person chooses a piece of art and obtained data that allowed us to conclude that the perception of works of art is organismic reaction and a controversial verbal assessment. Psychophysiological measurements (blood pressure, heart rate) were combined with the use of psychological techniques: monitoring, verbal self-assessment and projective techniques. The perception of some works of classical art turned out to be a life-event for the participants, regardless of possessing special knowledge or experience in museum visiting in the past. We can talk about a sufficiently strong experience, changing a person. The Museum learns without learning, authentic museum exhibition space sets the situation of perception, demonstrating the creative potential of a person. The creative potential develops in a realization of their own feelings, in choosing a work that arouses integral perception, in the ability to not just survive the aesthetic sense, but find the beauty of life, which encourages growth and development, in the emergence of a new view of a familiar reality. The findings of the research process allow educational individual consulting work with the audience, perceiving a work of art.
Key words: art perception, experimental studies, bodily reactions, authentic museum exhibition;