Innovation in Language Learning

This study investigates how to improve first-time learner experiences in digital language learning, with a focus on reducing anxiety and increasing engagement. Conducted within Busuu, a global platform used by millions of learners, the research explores how applying accessibility-focused design principles can support beginners encountering Computer-Assisted Language Learning (CALL) for the first time.

Using a design-based research approach, we developed, tested, and refined features such as customisable features, plain language instructions, and integrated captions and transcripts. These were embedded in real product environments and evaluated with actual learners.

What sets this study apart is its real-world application of inclusive design principles at scale. While accessibility is often considered a compliance requirement, this study shows its strategic role in boosting learner motivation, reducing drop-off rates, and fostering long-term engagement.

Findings offer actionable insights for creating digital language tools. By prioritising accessibility from the start, platforms can design first-time experiences that are more intuitive, less intimidating, and more effective across a diverse global audience.