Beyond Laughter: The Affective Benefits and Instructional Challenges of Integrating Memes in EFL Instruction
Nafilah M. Aloairdhi, Imam Mohammad Ibn Saud Islamic University (IMSIU) (Saudi Arabia)
Abstract
Internet memes can support engagement in language classrooms [7], yet little is known about how EFL instructors in Saudi Arabia perceive their pedagogical value. This mixed-methods study investigated university EFL instructors’ perceptions of the effectiveness of memes for language learning, their influence on the classroom environment and learner motivation, the challenges of integrating them, and instructors’ recommendations. Drawing on teacher cognition research [11, 12], which links what teachers think, know, and believe to what they do, and using the multiliteracies framework [31] as a complementary lens, the study examined instructors’ beliefs, reported practices, and the contextual factors shaping them. A convenience sample of 102 instructors from Saudi universities completed a questionnaire comprising 27 Likert-scale items and three open-ended questions; quantitative data were analysed descriptively and qualitative data thematically [13]. Instructors believed that memes connect lessons to students’ culture (81.4%), make classes more enjoyable (81.4%), and help explain new vocabulary (72.6%), whereas clarifying grammar received the least agreement (44.1%). Yet only 52% had used memes, mainly as discussion starters and warm-ups, and few used student-created memes, revealing a gap between beliefs and practice. Contextual factors helped explain this gap: preparation time (71.6%), the risk of inappropriate content (68.6%), and lack of training (47%). Qualitative data echoed these results and yielded recommendations, including using memes as a supplement, building shared meme banks, and aligning memes with lesson objectives. The study calls for professional development in digital literacy to help instructors move learners from meme consumers to creators.
Keywords: Internet memes; EFL instructors; teacher cognition; belief–practice gap; multiliteracies; Saudi Arabia
REFERENCES
[1] Akin, Y., Usta, N., & Allaberdiyeva, A. (2025). The effect of instruction supported by internet memes on students’ mathematics anxiety and mathematics motivation. International Journal of Education in Mathematics, Science and Technology, 13(1), 150–181. https://doi.org/10.46328/ijemst.4397
[2] Alkamel, M. (2024). Social media in teaching English for EFL students: A review of challenges and suggestions. International Journal of English Teaching and Learning, 2(1), 8–17. https://doi.org/10.11648/j.ijetl.20240201.12
[3] Allen, H. W. (2018). Redefining writing in the foreign language curriculum: Toward a design approach. Foreign Language Annals, 51(3), 513–532. https://doi.org/10.1111/flan.12350
[4] Almaghlouth, A., & Saleh, A. (2024). Impact of social media memes' behavioural motives on brand engagement: The moderating role of user generation. International Journal of Business and Marketing Communication, 4(1), 36–60.
[5] Al Rashdi, M. (2020). A small-scale exploratory study on Omani college students’ perception of pragmatic meaning embedded in memes. Arab World English Journal (AWEJ) Proceedings of the 2nd MEC TESOL Conference 2020, 298–313.
[6] Alsumairi, A., & Madini, A. A. (2025). ChatGPT in EFL learning: Technology acceptance and learner autonomy among Saudi University students. International Journal of English Linguistics, 15(6), 73. https://doi.org/10.5539/ijel.v15n6p73
[7] Altukruni, R. (2022). A systematic literature review on the integration of internet memes in EFL/ESL classrooms. Arab World English Journal, 13(4), 237–250. https://doi.org/10.24093/awej/vol13no4.15
[8] Amanda, C., & Hadiyanti, W. (2024). Utilizing memes for vocabulary learning development: EFL senior high school students’ viewpoints. Salingka, 21(1), 46–61. https://doi.org/10.26499/salingka.v21i1.1079
[9] Antón-Sancho, Á., Nieto-Sobrino, M., Fernández-Arias, P., & Vergara-Rodríguez, D. (2022). Usability of memes and humorous resources in virtual learning environments. Education Sciences, 12(3), 208. https://doi.org/10.3390/educsci12030208
[10] Baysac, P. E. (2017). Laughter in class: Humorous memes in 21st century learning. Journal of Social Sciences, 6(2), 267–281. https://doi.org/10.25255/jss.2017.6.2.267.281
[11] Borg, S. (2003). Teacher cognition in language teaching: A review of research on what language teachers think, know, believe, and do. Language Teaching, 36(2), 81–109. https://doi.org/10.1017/S0261444803001903
[12] Borg, S. (2006). Teacher cognition and language education: Research and practice. Continuum.
[13] Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
[14] Braun, V., & Clarke, V. (2020). One size fits all? What counts as quality practice in (reflexive) thematic analysis? Qualitative Research in Psychology, 18(3), 328–352. https://doi.org/10.1080/14780887.2020.1769238
[15] Cahyono, B. Y., Nurhadi, K., Novianti, H., & Khansa, M. (2025). EFL teachers' use of technology in task-based language teaching in teaching reading: Perceptions, variety and intensity. Language Related Research, 16(5), 255–289. https://doi.org/10.48311/LRR.16.5.9
[16] Challoop, M. M. (2025). The role of technology-based activities in enhancing vocabulary retention among University EFL students. South Asian Research Journal of Arts, Language and Literature, 7(05), 165–168. https://doi.org/10.36346/sarjall.2025.v07i05.004
[17] Cordova, M., Badanoy, E., & Genegaboas, I. (2025). Teaching reading comprehension and vocabulary using memes. Frontiers in Education, 10(1), 1–14. https://doi.org/10.3389/feduc.2025.1467522
[18] Dawkins, R. (1989). The selfish gene (2nd ed.). Oxford University Press.
[19] Dmitrenko, N., & Panchenko, V. (2025). Integrating interactive and mobile learning technologies in pre-service EFL teacher education. International Journal of Interactive Mobile Technologies (iJIM), 19(17), 129–150. https://doi.org/10.3991/ijim.v19i17.54477
[20] Dynel, M. (2016). “I has seen image macros!” Advice animals memes as visual-verbal jokes. International Journal of Communication, 10(1), 660–688. https://ijoc.org/index.php/ijoc/article/view/4101/1556
[21] Eldeeb, K. (2024). Humor as a teaching tool: Evaluating the impact of memes on student engagement in pharmacology instruction. The Journal of Pharmacology and Experimental Therapeutics, 389, 218. https://doi.org/10.1124/jpet.218.911970
[22] Garg, R. (2021). Memes: Creative technological strategy for ESL learners. Language in India, 21(12), 122–130. https://www.languageinindia.com/dec2021/reenamemesesllearners.pdf
[23] Gillen, J., & Passey, D. (2011). Digital Literacies in the making: Schools producing news with the BBC. Nordic Journal of Digital Literacy, 6(1–2), 37–51. https://doi.org/10.18261/issn1891-943x-2011-01-02-04
[24] Han, Y., & Smith, B. E. (2023). An ecological perspective on the use of memes for language learning. Language Learning & Technology, 27(2), 155–175. https://doi.org/10.64152/10125/73507
[25] Kayalı, N. K., & Altuntaş, A. (2021). Using memes in the language classroom. Shanlax International Journal of Education, 9(3), 155–160. https://doi.org/10.34293/education.v9i3.3908
[26] Kitaeva, O. A., & Cunha, J. D. (2023). Memes as potential resources for supporting critical literacy teaching through literary texts in the efl classroom. Arts, Linguistics, Literature and Language Research Journal, 3(6), 2–10. https://doi.org/10.22533/at.ed.9293623300810
[27] Kramsch, C. (1993). Context and culture in language teaching. Oxford University Press.
[28] Kullick, A. (2025). Primary EFL teachers’ perceptions of technology to support speaking. ELT Journal, 1–13. https://doi.org/10.1093/elt/ccaf036
[29] Mahasneh, A. A., & Bashayreh, H. (2021). A semiotic translation of memes: Trump's visit to Saudi Arabia as a case study. Academic Journal of Interdisciplinary Studies, 10, 32. https://doi.org/10.36941/ajis-2021-0096
[30] Matias, K. I. (2020). Integration of internet memes in teaching social studies and its relation to the development of critical thinking skills: A literature review. International Journal of Social Sciences, 9(4), 213–218. https://doi.org/10.30954/2249-6637.04.2020.1
[31] New London Group. (1996). A pedagogy of multiliteracies: Designing social futures. Harvard Educational Review, 66(1), 60–92. https://doi.org/10.17763/haer.66.1.17370n67v22j160u
[32] Nguyen, H., Chambers, W., & Abbott, M. (2022). Building ESL learners’ digital literacy skills using internet memes. TESL Canada Journal, 39(1), 83–103. https://doi.org/10.18806/tesl.v39i1/1368
[33] Paesani, K., Allen, H. W., & Dupuy, B. (2016). A Multiliteracies framework for collegiate foreign language teaching. Pearson.
[34] Purnama, A. D. (2017). Incorporating memes and Instagram to enhance student’s participation. Language and Language Teaching Journal, 20(1), 1–14. https://doi.org/10.24071/llt.2017.200101
[35] Purnama, A. D., Desiarti, E. M., Aflahah, N. A., & Ekaningrum, V. C. (2017). Utilizing memes to promote student’s motivation in language classroom. Linguistics, Literature and Language Teaching Journal, 7(2), 134–153. http://jurnal.uin-antasari.ac.id/index.php
[36] Raafat, F. A. (2023). The application of memes on English learners' idiomatics and motivation [Doctoral dissertation]. https://digitalcommons.usf.edu/etd/10080/
[37] Reddy, R., Singh, R., Kapoor, V., & Churi, P. P. (2020). Joy of learning through internet memes. International Journal of Engineering Pedagogy (iJEP), 10(5), 116. https://doi.org/10.3991/ijep.v10i5.15211
[38] Rodriguez-Guillen, M. P., Zavala-Parrales, A. C., & Valerio-Ureña, G. (2024). Integrating memes: Enhancing education with pop culture a systematic literature review. 2024 International Conference on Emerging eLearning Technologies and Applications (ICETA), 538–545. https://doi.org/10.1109/iceta63795.2024.10850789
[39] Romero, E. D., & Bobkina, J. (2017). Teaching visual literacy through memes in the language classroom. In K. Donaghy & D. Xerri (Eds.), The image in English language teaching (pp. 59–70). ELT Council.
[40] Romero, E. D., & Bobkina, J. (2021). Exploring critical and visual literacy needs in digital learning environments: The use of memes in the EFL/ESL university classroom. Thinking Skills and Creativity, 40(4), 1–16. https://doi.org/10.1016/j.tsc.2020.100783
[41] Sedliarova, O. M., Solovyeva, N. S., & Nenashiva, I. A. (2020). In 2nd International Conference on Pedagogy, Communication and Sociology (ICPCS 2020). DEStech Transactions on Social Science, Education and Human Science. https://doi.org/10.12783/dtssehs/icpcs2020/33833
[42] Shifman, L. (2013). Memes in digital culture. MIT Press.
[43] Valdez, P. N., Navera, J. A., & Garinto, L. A. (2019). Using memes to teach critical inquiry in the ESL classroom. TESOL Journal, 11(2). https://doi.org/10.1002/tesj.505
[44] Vazquez-Calvo, B., Paz-López, A., & Rey-Godoy, S. (2025). Memes and identity in language teacher education. Language Learning & Technology, 29(1), 1–27. https://doi.org/10.64152/10125/73620
[45] Warner, C. (2022). Playful designs: Multiliteracies and literariness in the beginning language classroom. Foreign Language Annals, 55(3), 704–724. https://doi.org/10.1111/flan.12643
[46] Warner, C., & Alfred, P. (2025). Multiliteracies-based approaches to CALL. In L. McCallum & D. Tafazoli (Eds.), The Palgrave encyclopedia of computer-assisted language learning (pp. 1–6). Palgrave Macmillan.
[47] Youssef, F. (2023). Students’ and teachers’ perceptions of using memes in ESL classrooms [Master's thesis]. https://fount.aucegypt.edu/etds/2055/
[48] Zakharova, O. O. (2021). Internet memes as a way of developing future engineers’ motivation to study a foreign language in their professional activity. Education & Pedagogy Journal, 2(2), 57–67. https://doi.org/10.23951/2782-2575-2021-2-57-67
[49] Zhang, Y., Zhao, S., & Merritt, K. (2025). “meme-ing” across cultures: Understanding how NonEU international students in the UK use internet memes for cultural adaptation and identity. Behavioral Sciences, 15(5), 1–20. https://doi.org/10.3390/bs15050693
Innovation in Language Learning

























