The Future of Education

Social media can be defined as any form of interactivity, whether online or offline, that arises over dedicated Web- and/or mobile-based platforms and involves individuals and/or organizations. Interactivity could be about any topic ranging from what to wear for a particular function to where to have dinner and when to launch a marketing campaign. Indeed, there is a growing interest in how organizations should capitalize on social media such as social networks, blogs, and wikis. A social organization is the one that strives to open-up new communication channels with stakeholders using social media. We all have been caught by social-media fever. There are 2.25 billion active users on Facebook; 58 million, average number of tweets per day; and 55 million photos uploaded every day through Instagram. This research paper presents a guiding framework to help governments ensure a proper integration of social media technology in its day to day operations and efficient use of social media by their employees. The framework stresses out 3 aspects referred to as technology, structure, and management.

Keywords: Social media technologies, Web 2.0, Government organizations, e-citizen.

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