The Future of Education

Edition 14

Accepted Abstracts

ELF as the Main Medium of Communication in the Albanian Tourist Industry

Irena Skendo, University “Ismail Qemali” (Albania)


The growth of the tourism industry in Albania has been accompanied by an increase of interest in the English language. As the numbers of tourists visiting Albania continue to rise, it was deemed crucial to adopt and adapt English as a common means of communication, which would facilitate: a) understanding among foreigners and locals; b) the provision of services by the hospitality industry c) travel agencies or purveyors of food. ELF is now the main medium of communication in the Albanian tourist industry. In addition, the hospitality industry has also increased throughout the whole country to the construction of new hotels, guesthouses, summer apartments and holiday homes. Those who run this business are now either hiring qualified people with English skills, or are trying to acquire a basic English competence themselves. The questionnaire survey conducted among hotels in the city of Vlore to investigate the use of English in their work confirmed that English was the only language in which they communicated with their customers. 



English, ELF, communication, tourism, accommodation.



[1] British Council. (2003) Baseline Study: English Language Education in Albania. (n.p.).

[2] Dewey, Martin. 2011. Accommodative ELF talk and teacher knowledge. In Alasdair Archibald, Alessia Cogo & Jennifer Jenkins (eds.), Latest trends in ELF research, 205–227. Newcastle upon Tyne: Cambridge Scholars Publishing

[3] Piller, I. (2007). English in Swiss tourism marketing. In C. Flores & O. Grossegesse (Eds.), Wildern in luso-austro-deutschen Sprach- und Textgefilden: Festschrift zum 60. Geburtstag von Erwin Koller [Roughing it in the linguistic and textual wilds of Portuguese, Austrian and German: Festschrift for Erwin Koller on the occasion of his 60th birthday] (pp. 57-73). CEHUM – Centro de Estudos Humanísticos.


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