The Future of Education
Arts and Popular Culture as Creative Potential for Education: A Case Study on the Teaching of Graphic Design
Cristiana Serejo, Instituto de Investigação em Design, Media e Cultura ID+; Instituto Politécnico do Cávado e do Ave, Escola Superior de Design, Barcelos (Portugal)
Abstract
The work presented was developed within an academic context, during the first year of the Graphic Design degree at the Superior School of Design of the Polytechnic University of Cávado and Ave. The objective was to introduce students to the fundamentals of Graphic Design through experimental and conceptual exercises. This included exploring the use of communication and graphic materialization in both textual and musical narratives.
The challenge was to develop a graphic object that would materialize the narratives of the presented themes, based on a musical theme and poetry rooted in popular Portuguese culture.
This project was developed in three phases: analysis and interpretation of the textual and musical narrative; observation and analysis of relevant examples; and development of the proposal, followed by its materialization as both narrative and graphic object. The results showed that, within an
introductory and purely experimental approach to the discipline, a focus on creating free objects (graphic or digital) with a strong element of ‘play’ and interaction with the reader/user/player not only enhanced the interpretation of the theme - reinforcing its musical and textual meaning – but also sensitize the students to the themes intended for teaching and learning in the field of graphic design.
The sense of the practices developed during the process is not only very perceptible to students but also creates a fertile ground for the inherent theoretical and cultural foundation.
Keywords: Design; Creativity; Cultural Narratives; Graphic Materiality
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