Metaphors: Vocabulary of Success and Failure in Career Guidance
Maria Theodosopoulou, Richmond, the American University of London (United Kingdom)
Tmumen Raghad, Richmond, the American University of London (United Kingdom)
Allison Cole-Stutz, Richmond, the American University of London (United Kingdom)
Abstract
Language both reflects and constructs social reality. As Ludwig Wittgenstein observed, “the limits of my language mean the limits of my world,” underscoring the role of language in shaping perception. In the context of work, evolving terminology reveals shifting understandings of careers, success, and failure. Metaphors are central to this process, offering accessible frameworks through which complex career theories and practices are communicated and interpreted. Common metaphors such as “lane,” “path,” “journey,” and “ladder” frame careers as linear or progressive trajectories, while “theatre” and “roles” emphasize performance, adaptability, and identity across the lifespan. In contrast, metaphors such as the “glass ceiling” and “glass cliff” draw attention to structural barriers and unequal advancement opportunities (1). These linguistic constructs do more than describe career development; they actively shape how individuals interpret experiences, assess achievement, and respond to setbacks. This presentation examines how success and failure are constructed and negotiated through widely used career metaphors and theoretical perspectives, including Chaos Theory of Careers (2). By analysing the language embedded in both popular discourse and career theory, it highlights how metaphor influences meaning-making in career development in an increasingly complex and uncertain world.
The Future of Education




























