Scenario-Based Teaching of Water-Stress Communication in Business Education: A Quasi-Experimental Study in Bulgaria
Teodor Daskalov, Sofia University “St. Kliment Ohridski”, Faculty of Economics and Business Administration (Bulgaria)
Neviana Krasteva, Sofia University “St. Kliment Ohridski”, Faculty of Economics and Business Administration (Bulgaria)
Aleksey Potebnya, Sofia University “St. Kliment Ohridski”, Faculty of Economics and Business Administration (Bulgaria)
Abstract
Business education still lacks transferable instructional models for teaching low-salience sustainability risks that students do not readily recognize as immediate managerial and communication challenges. This paper presents and tests a competency-based instructional framework that uses water stress in Bulgaria as a context for teaching risk interpretation, stakeholder reasoning, and public communication before crisis conditions emerge. The Bulgarian case is instructionally relevant because official statistics show that 5.8% of the population experienced drought-related water-supply restrictions in 2024.
A quasi-experimental design is implemented with two intact groups of fourth-year Business Management students. The comparison group follows a conventional case-based format, whereas the intervention group completes a scenario-based sequence combining simulations, gamified tasks, stakeholder role-play, and structured message mapping. The intervention is designed to strengthen engagement while integrating analysis, decision-making, and communication under uncertainty.
The study examines two outcomes. First, it evaluates the quality of student discussion during structured deliberation on water-stress scenarios, focusing on argument quality, evidence use, stakeholder reasoning, and decision coherence. Second, it assesses applied communication competence through the quality of message maps and drafted public-facing statements, with attention to clarity, specificity, actionability, and trust-preserving framing. The paper contributes an implementable teaching design, an assessment-oriented competency framework, and a transferable model for embedding sustainability-risk education in business curricula.
|
Keywords |
business education; sustainability risk; water stress; scenario-based learning; communication competence |
|
REFERENCES |
|
The Future of Education




























