The Future of Education
Ligita Zailskaitė-Jakštė
Institution: Kauno Kolegija Higher Education Institution and Kaunas University of Technology
Country: Lithuania
Dr. Ligita Zailskaitė-Jakštė is a researcher at Kauno Kolegija Higher Education Institution, Communication Department of Business Faculty (Lithuania). She is a Professor's Assistant at Kaunas University of Technology (KTU), Multimedia Engineering Department of the Faculty of Informatics (Lithuania).
As a visiting lecturer, she has delivered lectures to bachelor's, master's, and PhD students at various EU universities, including the UniTrento (Italy), Tampere University of Applied Sciences (Finland), TalTech (Estonia), the University of Ferrara (Italy), the Pontifical University of John Paul II (Poland), and others. She is a former board member of the Lithuanian Communication Association.
‘My doctoral dissertation was “Consumers engagement behaviour in social media communication impact on brand equity” because, from the beginning of my research, I tried to connect what interests me: communication, social media, and consumer behaviour. When I started writing my dissertation on social media as a marketing communication channel and the impact of user-generated content, it was new, but at the same time it became a challenge,’ shares Dr L. Zailskaitė-Jakštė.
To introduce her activities to a wider audience and talk about science, the researcher does this in her newsletter “Glamour and Science Communication”, which appears on LinkedIn.
‘Since I have been working in the field of communication for some time and I feel a desire to write, I want to use my knowledge of English, and simply talk about science, so I started writing a newsletter. I am glad that people are interested in the topic of science, they read and get engaged,’ says Dr. L. Zailskaitė-Jakštė.
The researcher, who joined the Kauno kolegija HEI community, reveals that as a member of the board of the Lithuanian Communication Association, she organises dinners in Kaunas, which bring together communication specialists. During the meetings, new members of the Association – Kaunas residents – are introduced, and news in the field of communication, and changes in work or personal life are shared. This autumn, the dinners were enriched with discussions that have already taken place in Kaunas Ninth Fort, at the Maironis Lithuanian Literature Museum.
These dinners were also attended by Lithuanian Communication Association members who work at Kauno kolegija HEI, such as Smiltė Juraitė and Saulius Tvirbutas: ‘So, I had to hear from them about working at Kauno kolegija HEI.’
Dr L. Zailskaitė-Jakštė reveals that she joined Kauno kolegija HEI very organically. ‘When the job announcement appeared, a colleague sent me a link and encouraged me to participate. When I received an offer to work at the Kauno kolegija HEI, the lecturer coordinating the module, with whom I had previously worked, called me and offered to help me integrate smoothly. So, the people around me encouraged me to join Kauno kolegija HEI,” reveals Dr L. Zailskaitė-Jakštė.
As a visiting lecturer, she has delivered lectures to bachelor's, master's, and PhD students at various EU universities, including the UniTrento (Italy), Tampere University of Applied Sciences (Finland), TalTech (Estonia), the University of Ferrara (Italy), the Pontifical University of John Paul II (Poland), and others. She is a former board member of the Lithuanian Communication Association.
‘My doctoral dissertation was “Consumers engagement behaviour in social media communication impact on brand equity” because, from the beginning of my research, I tried to connect what interests me: communication, social media, and consumer behaviour. When I started writing my dissertation on social media as a marketing communication channel and the impact of user-generated content, it was new, but at the same time it became a challenge,’ shares Dr L. Zailskaitė-Jakštė.
To introduce her activities to a wider audience and talk about science, the researcher does this in her newsletter “Glamour and Science Communication”, which appears on LinkedIn.
‘Since I have been working in the field of communication for some time and I feel a desire to write, I want to use my knowledge of English, and simply talk about science, so I started writing a newsletter. I am glad that people are interested in the topic of science, they read and get engaged,’ says Dr. L. Zailskaitė-Jakštė.
The researcher, who joined the Kauno kolegija HEI community, reveals that as a member of the board of the Lithuanian Communication Association, she organises dinners in Kaunas, which bring together communication specialists. During the meetings, new members of the Association – Kaunas residents – are introduced, and news in the field of communication, and changes in work or personal life are shared. This autumn, the dinners were enriched with discussions that have already taken place in Kaunas Ninth Fort, at the Maironis Lithuanian Literature Museum.
These dinners were also attended by Lithuanian Communication Association members who work at Kauno kolegija HEI, such as Smiltė Juraitė and Saulius Tvirbutas: ‘So, I had to hear from them about working at Kauno kolegija HEI.’
Dr L. Zailskaitė-Jakštė reveals that she joined Kauno kolegija HEI very organically. ‘When the job announcement appeared, a colleague sent me a link and encouraged me to participate. When I received an offer to work at the Kauno kolegija HEI, the lecturer coordinating the module, with whom I had previously worked, called me and offered to help me integrate smoothly. So, the people around me encouraged me to join Kauno kolegija HEI,” reveals Dr L. Zailskaitė-Jakštė.
