The Future of Education

Edition 14


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Willem-Jan Mijnlieff

Institution: Amsterdam University of Applied Sciences

Country: The Netherlands

Willem-Jan Mijnlieff is lecturer and teamleader at the Amsterdam University of Applied Sciences with a strong background in loyalty based marketing and (impact) entrepreneurhip. He worked as an (independent) marketing professional and entrepreneur developing and implementing customer centric strategies for a diverse group of companies. His understanding of marketing processes, impact business models , data and a result driven approach helps companies to implement cross company programs. This approach also works within an educational environment. Willem-Jan has a master degree in economics and a bachelor degree in Marketing Management. He also loves sports, in particular tennis.

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