Willem-Jan Mijnlieff
Institution: Amsterdam University of Applied Sciences
Country: The Netherlands
Willem-Jan Mijnlieff is lecturer and teamleader at the Amsterdam University of Applied Sciences with a strong background in loyalty based marketing and (impact) entrepreneurhip. He worked as an (independent) marketing professional and entrepreneur developing and implementing customer centric strategies for a diverse group of companies. His understanding of marketing processes, impact business models , data and a result driven approach helps companies to implement cross company programs. This approach also works within an educational environment. Willem-Jan has a master degree in economics and a bachelor degree in Marketing Management. He also loves sports, in particular tennis.