Innovation in Language Learning

Achieving fluency in English and developing strong oral communication skills are crucial in today’s globalized society ^[1]. Proficiency in English not only enables efficient communication and access to knowledge but also improves both social and professional engagements ^[2]. This study explores the effectiveness of the Elsa Speak application in enhancing the oral proficiency of EFL learners, especially those struggling with public speaking anxiety and limited language abilities. The research aims to address the app's benefits and learners' perceptions to offer insights into improving language teaching methods and creating a more supportive learning environment. A mixed-methods approach, featuring a pre-experimental design, was employed to gather data through pre-tests, post-tests, and an opinionnaire. The sample consisted of 30 randomly selected first-year EFL students from the English department at the University Center of Barika. The findings indicate that while the app provides notable benefits, its effectiveness is maximized when users receive clear instructions and personalized feedback. Learners generally have a favourable opinion of Elsa Speak, valuing its interactive elements and real-time feedback. However, technical problems and challenges with initial navigation can detract from the overall experience. The study offers recommendations for improving user engagement and learning outcomes. It highlights the necessity for providing users with clear guidance and instructions to maximize their utilization of the ELSA Speak application. Also, the study suggests that integrating interactive and stimulating learning activities within the app will enhance learners’ motivation and retention.