The Future of Education
Maria Markova
Institution: University of National and World Economy
Address: St. Grad
Postal Code: 1700
Country: Bulgaria
Professor Maria Markova Maria Markova is a full professor in University of national and world economy, Sofia, Bulgaria. She is doctor of science in intellectual property – economics and rights; with a professional experience in patent attorney and as a court expert in intellectual property cases. The area of her expertise is wide: higher education, copyright, economics and management of intellectual property; intellectual property rights in design, biotechnologies, advertising, publishing business, technology and knowledge transfer.
Prof. Markova has achieved master degree in Economics and Marketing in 1989 and in Law in 2008. In 1998 she achieved a PhD degree and in 2024 – Doctor of Science in Economics in Intellectual property. Since 1997 to present she has been working at the University of national and world economy at responsible academic positions. For a period 2002- 2010 she is an academic coordinator of WIPO university initiative for Bulgaria and for the period 2010- 2012 she coordinated the EPO's initiative ‘Dissemination of IP knowledge in universities’ for Bulgaria. She is an active member of many professional organizations in intellectual property, higher education system and research in the field of intellectual property, law and marketing as follows: ‘International association of teaching and research in intellectual property – Geneva, Switzerland’, ‘Association of intellectual property – Bulgaria’ and ‘Association in industrial design and advertising“ – Bulgaria, „Association for innovations and development“ – Bulgaria, consultant of more than 100 Bulgarian companies in intellectual property fields, court expert in intellectual property field. She is a scientific coordinator of the project of fundamental research on a theme „Conceptual model of intellectual property in the company digital competitiveness“ in Bulgaria.
Prof. Maria Markova has been working as a researcher in intellectual property rights, company design, biotechnology and advertising resulting in the following main books: “Protection of industrial design in the country and abroad”, Patent Office of the Republic of Bulgaria and OHIM, 2008; Design management, Publ. Complex “Stopanstvo”, 2010; “Biotechnology, intellectual property, bioeconomy”, 2010, “Advertising as intellectual property”, 2016; „Еconomic dimensions of intellectual property – approach, characteristics and management models“, 2024 and a range of papers indexed in Scopus and in Web of Science, as following: 'Management of company innovations as intellectual property according to the Bulgarian legislation system', Economic Alternatives, 2013; ‘Intellectual Property Rights and Consumer Behavior’ , Advances in Economics and Business, 2017; ‘Intellectual property knowledge - a need in the contemporary higher education’, Libreria Universitaria, 2017; „Protection of industrial design as intellectual property rights in European Union” NTUT Journal of IP law and management, 2018, „Dualistic nature of the object of intellectual property ‘industrial design“, UNWE, 2018; „Intellectual property rights for the breeder’s achievements in Bulgaria“, Bulgarian journal of agricultural science, 2018; „Business success through intellectual property’, Journal of business management 2018 , Vol. 1, ‘Dualistic nature of the object of intellectual property ‘industrial design’, Nauchni trudove, UNWE, 2018, „Newest and actual basic points regarding the legal regulation of EU trademarks“, NTUT Journal of IP law and Management’, 2019, „Modern approach in the contemporary business education’, „International online conference on recent advancements in interdisciplinary research 6-th ICRAIR – 2020”, Asian Institute of technology, 2020; „Сorrelation between National Digital Competitiveness and Country's world place as a patent application activity in top fields of innovations for 2018 Year“, NTUT Journal of Intellectual roperty law and management“, 2020, „The company digital competitiveness focused on intellectual roperty rights– concept, assessment and strategy“ economic studies, BAS, 2022.
Area/s of Expertise: Higher education, Copyright, Economics and management of Intellectual Property; Intellectual roperty Rights in Design, Biotechnologies, Advertiseing, Publishing Business, Technology and Knowledge Transfer
Prof. Markova has achieved master degree in Economics and Marketing in 1989 and in Law in 2008. In 1998 she achieved a PhD degree and in 2024 – Doctor of Science in Economics in Intellectual property. Since 1997 to present she has been working at the University of national and world economy at responsible academic positions. For a period 2002- 2010 she is an academic coordinator of WIPO university initiative for Bulgaria and for the period 2010- 2012 she coordinated the EPO's initiative ‘Dissemination of IP knowledge in universities’ for Bulgaria. She is an active member of many professional organizations in intellectual property, higher education system and research in the field of intellectual property, law and marketing as follows: ‘International association of teaching and research in intellectual property – Geneva, Switzerland’, ‘Association of intellectual property – Bulgaria’ and ‘Association in industrial design and advertising“ – Bulgaria, „Association for innovations and development“ – Bulgaria, consultant of more than 100 Bulgarian companies in intellectual property fields, court expert in intellectual property field. She is a scientific coordinator of the project of fundamental research on a theme „Conceptual model of intellectual property in the company digital competitiveness“ in Bulgaria.
Prof. Maria Markova has been working as a researcher in intellectual property rights, company design, biotechnology and advertising resulting in the following main books: “Protection of industrial design in the country and abroad”, Patent Office of the Republic of Bulgaria and OHIM, 2008; Design management, Publ. Complex “Stopanstvo”, 2010; “Biotechnology, intellectual property, bioeconomy”, 2010, “Advertising as intellectual property”, 2016; „Еconomic dimensions of intellectual property – approach, characteristics and management models“, 2024 and a range of papers indexed in Scopus and in Web of Science, as following: 'Management of company innovations as intellectual property according to the Bulgarian legislation system', Economic Alternatives, 2013; ‘Intellectual Property Rights and Consumer Behavior’ , Advances in Economics and Business, 2017; ‘Intellectual property knowledge - a need in the contemporary higher education’, Libreria Universitaria, 2017; „Protection of industrial design as intellectual property rights in European Union” NTUT Journal of IP law and management, 2018, „Dualistic nature of the object of intellectual property ‘industrial design“, UNWE, 2018; „Intellectual property rights for the breeder’s achievements in Bulgaria“, Bulgarian journal of agricultural science, 2018; „Business success through intellectual property’, Journal of business management 2018 , Vol. 1, ‘Dualistic nature of the object of intellectual property ‘industrial design’, Nauchni trudove, UNWE, 2018, „Newest and actual basic points regarding the legal regulation of EU trademarks“, NTUT Journal of IP law and Management’, 2019, „Modern approach in the contemporary business education’, „International online conference on recent advancements in interdisciplinary research 6-th ICRAIR – 2020”, Asian Institute of technology, 2020; „Сorrelation between National Digital Competitiveness and Country's world place as a patent application activity in top fields of innovations for 2018 Year“, NTUT Journal of Intellectual roperty law and management“, 2020, „The company digital competitiveness focused on intellectual roperty rights– concept, assessment and strategy“ economic studies, BAS, 2022.
Area/s of Expertise: Higher education, Copyright, Economics and management of Intellectual Property; Intellectual roperty Rights in Design, Biotechnologies, Advertiseing, Publishing Business, Technology and Knowledge Transfer
